Rotating beveled tip
A focused loop makes the distal tip movement immediately understandable without needing a long explanation.
Case Study
Explaining a CTO crossing catheter through motion.
Reflow Medical's Wingman catheter has a physician-controlled beveled needle tip for complex lesion crossing. We created visual assets that make the device behavior easier to see, explain, and remember.
Client
Reflow Medical
Product
Wingman CTO Crossing Catheter
Sector
Peripheral vascular medical devices
Deliverables
3D product film, mechanism animations, product renders
The challenge
The product advantage is small, internal, and mechanical.
Wingman's value is not just what the device looks like. It is how the tip extends, rotates, anchors, and supports crossing through difficult peripheral lesions.
That behavior is hard to explain with a static photo or dense technical copy. The visual system needed to isolate the mechanism and show the movement clearly enough for web visitors, distributors, and sales conversations.
Motion assets
Short clips for the moments sales teams need to explain.
Push-and-pull handle control
The handle animation connects physician control with the product's mechanical behavior.
Film stills
More visual moments from the Wingman animation.
Key frames from the product film add more visual context around the catheter, distal tip, lesion-crossing story, and device control.
Product overview
Tip detail
Lesion crossing context
Device control
Show the hidden mechanism
The product story depends on a small moving detail: an extendable and rotating beveled needle tip. The animation makes that mechanism visible and easy to understand.
Connect handle control to distal action
Short supporting clips show how push, pull, and rotation translate from the handle to the catheter tip, giving sales teams a clearer way to explain physician control.
Create reusable product-page assets
The final visuals work as a long-form product explainer, short website loops, product-page stills, and sales enablement material.
Outcome
A clearer way to sell technical device behavior.
The final assets give the product team a reusable explanation system: a full product video, short mechanism loops, and still visuals that can support product pages, trade-show screens, distributor conversations, and sales decks.