Case Study
Turning a scaffold therapy sequence into a clear product story.
Reflow Medical's Spur system is a procedural product story: deploy, expand, prepare the lesion, recapture, and leave nothing behind. We helped translate that sequence into clear 3D motion for product education and sales communication.
Client
Reflow Medical
Product
Spur Peripheral Retrievable Scaffold System
Sector
Peripheral vascular medical devices
Deliverables
3D product film, therapy sequence visuals, product-page assets
The challenge
A therapy concept is harder to explain than a product shape.
Spur is not only a device render. The important idea is a sequence: how the scaffold deploys, interacts with the lesion, and is retrieved after preparing the vessel.
The visual needed to make that process understandable without forcing the viewer to read dense clinical or technical documentation first.
Visual approach
Show the procedure as a sequence, not a diagram.
The animation uses a cutaway vessel environment, product closeups, and on-screen callouts to explain the system step by step. The goal is fast comprehension: viewers should understand the mechanism before the sales or clinical conversation goes deeper.
Film stills
More visual moments from the therapy animation.
Key frames from the video show how the product story moves from device detail to vessel context, deployment, and supportive structure.
Vessel context
Deployment system
Supportive structure
Sequence
Each step turns an internal mechanism into a visible proof point.
01
Track the device to the lesion site
02
Deploy and expand the scaffold
03
Create channels and prepare the lesion
04
Recapture the system and leave nothing behind
Outcome
A clearer story for a complex vascular therapy.
The final film gives Reflow a focused visual explanation of the Spur system — useful for product pages, distributor meetings, sales presentations, clinical education, and trade-show screens.